How it's made
Two buildings, one fortnight, one pair of hands at a time.
Most labels selling printed womenswear buy their cloth finished. We make ours. Greige cotton enters at Chakshu, is dyed or padded, printed, steamed, washed and finished, then travels to Sitapura to be cut and stitched into the piece that arrives at your door. It is why our blacks sit deep and even, why a print can exist in a run of ten, and why nothing is stitched until somebody wants it.
the black sits this deep because we print it ourselves
Chakshu
Dyed and printed
Greige cotton is scoured, dyed or padded, then printed digitally on a Konica Minolta N8 — a Japanese machine, running ink imported from Japan. This is where the colour is decided.
Chakshu
Steamed and washed
Steam fixes the pigment, washing clears it, finishing sets the hand. It is why the blacks sit deep and even.
Sitapura
Cut to your order
Nothing is cut until you buy. Your piece is laid, marked and cut for you — which is why it takes a fortnight.
Sitapura
Stitched and sent
Stitched, checked, pressed and packed by the same small team, then dispatched to your door anywhere in the world.