How it’s
made.
Two buildings, one week, one pair of hands at a time. We are a digital print factory first — the label came second.
nothing is cut until somebody wants it
Nothing is cut until you buy it.
Most labels selling printed womenswear buy their cloth finished. We make ours. Greige cotton enters at Chakshu, is dyed or padded, printed, steamed, washed and finished — then travels to Sitapura to be cut and stitched into the piece that arrives at your door.
It is why our blacks sit deep and even, why a print can exist in a run of ten, and why nothing is stitched until somebody wants it.
greige in, garment out — same postcode
From the cutting roomChakshu
Where the cloth is dyed, printed and finished. Greige cotton arrives raw and leaves as your print.
Drawn, then built in repeat
Every print starts as a drawing on paper. It is scanned, coloured and built into a seamless repeat on screen — the file the machine will read. No engraver, no screens, no lost detail between the sketch and the cloth.
what she draws is what you wear
Greige arrives, ground is laid
Raw cotton comes in unbleached. It is scoured clean, then dyed or padded to the ground shade the print sits on. The base colour is decided here, in the vat — not in a supplier's catalogue.
Printed digitally, ink from Japan
The cloth runs under a Konica Minolta N8 — a digital textile printer laying ink imported from Japan only where the drawing says. This is where the colour is decided, and why a print can live in a run of ten.
the black sits this deep because we print it ourselves
Steamed, washed, finished
Steam fixes the pigment, washing clears what didn't take, finishing sets the hand of the cloth. It leaves Chakshu as yardage that will not bleed, crack or stiffen.
Why we print digitally.
Rotary printing needs an etched screen per colour and thousands of metres to pay for it. Digital needs a file. That difference is the whole brand.
Small runs, honest prices
No screens means no minimums. We print what is ordered plus a little, so nothing is landfilled and nothing is discounted.
Ink only where it's drawn
The head lays pigment only on the motif — a fraction of the water and paste a rotary line washes away every colour change.
Detail that survives
A pencil line, a wash of watercolour, a nine-colour bird — the file prints as drawn. Screens would flatten it to four colours.
Sitapura
Where it becomes a garment. Cut, stitched, checked and sent — after you order.
Cut to your order
Your yardage is laid on the table, marked and cut for you alone. Nothing sits in a warehouse waiting to be guessed right — the week buys you a piece that exists because you asked.
Stitched, checked, sent
Stitched, pressed and packed by the same small team, then dispatched to your door anywhere in India — cash on delivery if you like, a free swap within seven days if the size is wrong.
if it fell wrong we'd know before you did
Your week,
day by day.
seven days between the file and the box
You order
The file is queued at Chakshu. No cloth is cut yet.
Printed & fixed
Dyed, printed on the N8, steamed and washed.
Cut & stitched
Laid, marked and sewn to your size at Sitapura.
It leaves Jaipur
Checked, pressed, packed and dispatched to your door.
Your piece doesn’t exist yet.
That’s the point.
Pick a print today and it goes on the machine this week — drawn here, printed here, cut for you alone.